As a New Jersey business owner, it’s essential to have certain online marketing tools to have a presence on social media.
According to Forbes.com, In 2023, an estimated 4.9 billion people use social media across the world, and it continues to grow.
This is why it’s crucial for a New Jersey business owner to have a presence on Facebook. If not, they’re losing a lot of money.
For your convenience, I’ve put all of the best Facebook and social media tools I’ve found that can help grow your online brand.
There are NOT hundreds of tools listed because I believe, you don’t need hundreds of tools to grow your brand.
All it takes is that one great tool that can catapult your success and grow your online brand and it may very well be listed here in this post.
Remember don’t just rely on social media tools. You have to be consistent with the context of your page, engage with your audience, and also network with other like-minded people to grow.
I will keep this post updated as much as possible for you and remove or add things to it several times a year.
Table of Contents
Online Marketing Tools
Google Drive
The first one is an essential tool you should have as a business owner, Google Drive. I keep everything in Google Drive because I can access it from anywhere.
It doesn’t take up much space on my computer and I can back things up on my hard drive, but I love having cloud access.
Its simplicity allows me to share things, organize my folders, and have my team involved if needed. This is where I keep my agency folder, and inside this folder, I keep my client’s folder, every single client has their own folder and their essential documents go in there.
From images they send me, campaign reports, lead trackers, and anything I do for them goes in that client folder. I just keep everything in one place.
This is why I’m a big fan of Google Drive.
Zapier
Zapier is an automation tool. If you are familiar with If This Than That (IFTTT), it’s similar but better.
I use Zapier to automate the process of lead gen information for my clients. This will allow for more quick follow-ups to leads. This helps my clients to call their prospects as soon as possible.
The sooner you can follow up on a lead, the more likely you will be able to close the sale.
It’s super simple to use and if not, Zapier has a great guide you can watch on YouTube.
ClickFunnels
Some people dislike ClickFunnels because of how it’s marketed online due to its big affiliated program.
A lot of people have made a living off being affiliated with ClickFunnels but that’s not why I like it, and yes, this is an affiliate link. Lol
The reason why I like it is because it’s very simple to use and there are a lot of benefits to ClickFunnels that you don’t find on other services. It also has more advanced features and looks more professional as long as you get rid of the affiliated badge.
All you have to do is build a very simple funnel, landing page, and Thank you page. That’s all you need.
Facebook Pixel Helper
This great tool is a Google Chrome plugin that helps me validate if a pixel has been installed on a website and working properly.
If you’re not familiar with Facebook pixel tracking, it’s a piece of code placed on the back-end of a website to accurately track results and users, along with optimizing ads and building audience segments for smarter marketing.
ManyChat
ManyChat is a messenger bot that partners up with Facebook. Very easy to use and easy to set up. It is not a necessity for business owners, but some do use it.
There is a couple of other free messenger software similar to Facebook ManyChat but ManyChat is the preferred option for most marketers. ManyChat also works with Zapier, ClickFunnels, Google Sheets, Hubspot, and many more.
Think of ManyChat or messenger bot as an email marketing software, some business owners can build a huge list of subscribers just like an email list. But instead of sending a campaign out to their email list, you will send it out using Facebook Messenger.
ManyChat is a very powerful tool if used properly.
Mailerlite is a great tool for business owners of all sizes, to excite and entertain their current clientele. Also, with Mailerlite you can sign up for a FOREVER FREE plan which includes unlimited emails up to 1000 subscribers.
This powerful software also makes it possible to reach a potential new client through social media platforms such as Facebook and Instagram.
Mailerlite can be a very resourceful tool for tracking and connecting with your clients while providing customized tips for improvement.
Canva.com is a graphic design tool that will allow any business website or landing page to shine, with easy-to-use features that will bring your brand vision to life.
Canva takes the hassle out of cropping and resizing your designs. With a vast number of templates and designs, no project is too big or small, with drag-and-drop features available to take your website to new dimensions.
Canva also offers free and premium packages to allow you to pick the plan that is right for you.
Social Media Marketing Scheduling Tools
Buffer
Buffer.com is a social media management platform that gives many businesses the ability to schedule posts and add photos on an all-in-one interface.
Buffer connects to more social networks than many other management platforms as the number of social networks that Buffer users have access to will be determined by their account level.
Primarily used for social media outlets such as Facebook, Twitter, and Instagram; Buffer allows users to create all of their information ahead of time, and then stagger them by date and time.
If you are limited on time, Buffer system allows you to provide a constant stream of information to your audience while working on other projects but you do have to put on some time into entering the items into Buffer to make the process seamless.
Repost
The name alone explains the app, Repost is very simple to use. There are tons of repost apps you can get for free for Instagram.
If you want to get rid of the tag, unfortunately, you will have to pay for the pro version.
Planoly
Do you want a sleek, powerful, and beautiful design tool for Instagram? This is a great app to end those ugly Insta page designs. The Planoly toolkit helps you plan your Instagram feed and grow followers.
Planoly has a FREE 7-day trial, or you can select the Starter, $11.25/mo* Growth 20.00/mo or Professional plan for $36.50/mo* You can start your 7-day free trial today.
Tailwind
Tailwind makes it a lot easier for me to set up my pins for Pinterest and schedule some of my posts for Instagram. It is also “approved” by both platforms, so there is no worry about your pins and post not being seen because you are using a third-party application
.
Even better, you can sign up for free at any time! We will schedule out for the week or even month, and then we’re done. Some of our web traffic comes from social media.
Final note
These tools can help you reach your prospects and clients in a very efficient way.
With the right social media marketing tools, you can target your clients, and increase visibility and reach. You can build better funnels to drive conversions.
All of the tools we discussed above can help you reach your goals. Next, you need to test and find the ones that best fit your needs.
